Open to select projects · Edmonton, AB
Liam Froment
Liam Froment
sports creative.
sports creative.
sports creative.
Sports marketing, branding, photography and digital media. A collection of professional work, creative projects, and selected independent services.
Selected work & collaborations
Featured work.
Selected projects across branding, photography, video and digital media, from professional roles, independent clients and personal work.
Photography
Contract
Sports Photography: Canada West Hockey
Provided professional in-game sports photography coverage for MacEwan University Hockey and visiting Canada West opponents, capturing key moments, emotion, and game-day atmosphere for digital use.
Branding
Independent
Visual Identity: First Down North
A bold and modern visual identity built for a football media platform focused on showcasing the present and future of the game in Alberta. The brand blends northern symbolism with football-driven structure to create a system that feels authoritative, recognizable, and deeply connected to the local football landscape.
Social Media
Event
Live Content: Canada Summer Games, Men's Baseball
Developed and executed live social media coverage for the Men’s Baseball competition at the 2025 Canada Summer Games, producing real-time content, highlight videos, and photography that captured the energy and emotion of the event.
Branding
Independent
Visual Identity: Montis Media
A clean and grounded brand identity built for a sports photography and videography company. The design combines a mountain and camera lens to symbolize perspective, storytelling, and authenticity, reflecting a deep connection to both sport and the outdoors.
Photography
Contract
Sports Photography: Canada West Hockey
Provided professional in-game sports photography coverage for MacEwan University Hockey and visiting Canada West opponents, capturing key moments, emotion, and game-day atmosphere for digital use.
Branding
Independent
Visual Identity: First Down North
A bold and modern visual identity built for a football media platform focused on showcasing the present and future of the game in Alberta. The brand blends northern symbolism with football-driven structure to create a system that feels authoritative, recognizable, and deeply connected to the local football landscape.
Social Media
Event
Live Content: Canada Summer Games, Men's Baseball
Developed and executed live social media coverage for the Men’s Baseball competition at the 2025 Canada Summer Games, producing real-time content, highlight videos, and photography that captured the energy and emotion of the event.
Branding
Independent
Visual Identity: Montis Media
A clean and grounded brand identity built for a sports photography and videography company. The design combines a mountain and camera lens to symbolize perspective, storytelling, and authenticity, reflecting a deep connection to both sport and the outdoors.
Photography
Contract
Sports Photography: Canada West Hockey
Provided professional in-game sports photography coverage for MacEwan University Hockey and visiting Canada West opponents, capturing key moments, emotion, and game-day atmosphere for digital use.
Branding
Independent
Visual Identity: First Down North
A bold and modern visual identity built for a football media platform focused on showcasing the present and future of the game in Alberta. The brand blends northern symbolism with football-driven structure to create a system that feels authoritative, recognizable, and deeply connected to the local football landscape.
Social Media
Event
Live Content: Canada Summer Games, Men's Baseball
Developed and executed live social media coverage for the Men’s Baseball competition at the 2025 Canada Summer Games, producing real-time content, highlight videos, and photography that captured the energy and emotion of the event.
Branding
Independent
Visual Identity: Montis Media
A clean and grounded brand identity built for a sports photography and videography company. The design combines a mountain and camera lens to symbolize perspective, storytelling, and authenticity, reflecting a deep connection to both sport and the outdoors.
About me.
I’m Liam, a sports marketing and creative professional based in Edmonton, Alberta. My work spans branding, digital media, photography, content creation and communications, with a focus on creating work that connects people with sport. This site brings together my professional experience, independent projects, and creative work.
5+
5+
Years Experience
5+
5+
Years Experience
20
20
Brands Served
20
20
Brands Served
Email :
Email :
Hi
Hi
what I do.
The kind of work I do, across professional roles, independent projects and personal work.
01
Brand Identity & Design
Logos, visual identities and brand systems for teams, organizations and businesses.
02
Sports Photography
Game-day action, team moments and aerial drone work.
03
Video & Content Production
Feature videos, highlights and short-form content for digital channels.
04
Digital Marketing & Communications
Social media, digital campaigns and sport information work.
05
Website Design & Development
Websites built in Framer, from structure and design to CMS and launch.
testimonials.
Organizations I’ve worked with and alongside, plus a few words from clients and collaborators.
Extraordinary designer! The execution was remarkable in both efficiency and quality.
Lyno T. Cote
CEO, Spordle
Liam was very communicative throughout and put real effort into getting to know the business and, more importantly, the customer perspective. He worked as an extension of the team, which made the collaboration feel easy.
Noah Gans
Co-Founder, Statsyuk
Liam was very communicative throughout and put real effort into getting to know the business and, more importantly, the customer perspective. He worked as an extension of the team, which made the collaboration feel easy.
Noah Gans
Co-Founder, Statsyuk
Liam truly does phenomenal work. His dedication, professionalism, and quality of work gave my brand an identity that I am extremely proud to showcase.
Colton Girard
Head Pro, Athabasca Golf & Country Club
I hired Liam to shoot hockey action photos for Griffins Athletics and his work was exceptional. His eye for the shot, creativity and ability to file in time for our deadline greatly enhanced our product.
Jefferson Hagen
Sports Information Specialist, MacEwan Athletics
I hired Liam to shoot hockey action photos for Griffins Athletics and his work was exceptional. His eye for the shot, creativity and ability to file in time for our deadline greatly enhanced our product.
Jefferson Hagen
Sports Information Specialist, MacEwan Athletics
Best in the business! Did an excellent job on my logo and brought a much needed identity to my brand.
Carter Liske
Co-Founder, RMPB Outdoors
Best in the business! Did an excellent job on my logo and brought a much needed identity to my brand.
Carter Liske
Co-Founder, RMPB Outdoors
Working with Liam was fantastic! Within 24 hours he quickly sent me a few logos and modified them perfectly to fit my brand. His passion really showed. Highly recommend working with him, especially if you're in sports!
Myles Pallister
Founder, The Play Free Project
I hired Liam to make me a new brand and he did an absolutely amazing job. The final design is something I'm genuinely proud to showcase on my website and merchandise.
Mark Faure
Founder, Montis Media
I hired Liam to make me a new brand and he did an absolutely amazing job. The final design is something I'm genuinely proud to showcase on my website and merchandise.
Mark Faure
Founder, Montis Media
Liam was incredible to work with. He really took the time to understand my vision and brought my brand to life perfectly. The final design captured exactly what I hoped for — thoughtful, creative, and professional.
Bonnie Marples
Founder, Yoga with Bonnie
Hi
Hi
Let's connect.
Have a question, an idea, or just want to say hi? Send a quick note and I’ll get back to you.
Open to select projects · Edmonton, AB
Liam Froment
Liam Froment
sports creative.
sports creative.
sports creative.
Sports marketing, branding, photography and digital media. A collection of professional work, creative projects, and selected independent services.
Selected work & collaborations
Featured work.
Selected projects across branding, photography, video and digital media, from professional roles, independent clients and personal work.
Photography
Contract
Sports Photography: Canada West Hockey
Provided professional in-game sports photography coverage for MacEwan University Hockey and visiting Canada West opponents, capturing key moments, emotion, and game-day atmosphere for digital use.
Branding
Independent
Visual Identity: First Down North
A bold and modern visual identity built for a football media platform focused on showcasing the present and future of the game in Alberta. The brand blends northern symbolism with football-driven structure to create a system that feels authoritative, recognizable, and deeply connected to the local football landscape.
Social Media
Event
Live Content: Canada Summer Games, Men's Baseball
Developed and executed live social media coverage for the Men’s Baseball competition at the 2025 Canada Summer Games, producing real-time content, highlight videos, and photography that captured the energy and emotion of the event.
Branding
Independent
Visual Identity: Montis Media
A clean and grounded brand identity built for a sports photography and videography company. The design combines a mountain and camera lens to symbolize perspective, storytelling, and authenticity, reflecting a deep connection to both sport and the outdoors.
Photography
Contract
Sports Photography: Canada West Hockey
Provided professional in-game sports photography coverage for MacEwan University Hockey and visiting Canada West opponents, capturing key moments, emotion, and game-day atmosphere for digital use.
Branding
Independent
Visual Identity: First Down North
A bold and modern visual identity built for a football media platform focused on showcasing the present and future of the game in Alberta. The brand blends northern symbolism with football-driven structure to create a system that feels authoritative, recognizable, and deeply connected to the local football landscape.
Social Media
Event
Live Content: Canada Summer Games, Men's Baseball
Developed and executed live social media coverage for the Men’s Baseball competition at the 2025 Canada Summer Games, producing real-time content, highlight videos, and photography that captured the energy and emotion of the event.
Branding
Independent
Visual Identity: Montis Media
A clean and grounded brand identity built for a sports photography and videography company. The design combines a mountain and camera lens to symbolize perspective, storytelling, and authenticity, reflecting a deep connection to both sport and the outdoors.
Photography
Contract
Sports Photography: Canada West Hockey
Provided professional in-game sports photography coverage for MacEwan University Hockey and visiting Canada West opponents, capturing key moments, emotion, and game-day atmosphere for digital use.
Branding
Independent
Visual Identity: First Down North
A bold and modern visual identity built for a football media platform focused on showcasing the present and future of the game in Alberta. The brand blends northern symbolism with football-driven structure to create a system that feels authoritative, recognizable, and deeply connected to the local football landscape.
Social Media
Event
Live Content: Canada Summer Games, Men's Baseball
Developed and executed live social media coverage for the Men’s Baseball competition at the 2025 Canada Summer Games, producing real-time content, highlight videos, and photography that captured the energy and emotion of the event.
Branding
Independent
Visual Identity: Montis Media
A clean and grounded brand identity built for a sports photography and videography company. The design combines a mountain and camera lens to symbolize perspective, storytelling, and authenticity, reflecting a deep connection to both sport and the outdoors.
About me.
I’m Liam, a sports marketing and creative professional based in Edmonton, Alberta. My work spans branding, digital media, photography, content creation and communications, with a focus on creating work that connects people with sport. This site brings together my professional experience, independent projects, and creative work.
5+
5+
Years Experience
5+
5+
Years Experience
20
20
Brands Served
20
20
Brands Served
Email :
Email :
Hi
Hi
what I do.
The kind of work I do, across professional roles, independent projects and personal work.
01
Brand Identity & Design
Logos, visual identities and brand systems for teams, organizations and businesses.
02
Sports Photography
Game-day action, team moments and aerial drone work.
03
Video & Content Production
Feature videos, highlights and short-form content for digital channels.
04
Digital Marketing & Communications
Social media, digital campaigns and sport information work.
05
Website Design & Development
Websites built in Framer, from structure and design to CMS and launch.
testimonials.
Organizations I’ve worked with and alongside, plus a few words from clients and collaborators.
Extraordinary designer! The execution was remarkable in both efficiency and quality.
Lyno T. Cote
CEO, Spordle
Liam was very communicative throughout and put real effort into getting to know the business and, more importantly, the customer perspective. He worked as an extension of the team, which made the collaboration feel easy.
Noah Gans
Co-Founder, Statsyuk
Liam was very communicative throughout and put real effort into getting to know the business and, more importantly, the customer perspective. He worked as an extension of the team, which made the collaboration feel easy.
Noah Gans
Co-Founder, Statsyuk
Liam truly does phenomenal work. His dedication, professionalism, and quality of work gave my brand an identity that I am extremely proud to showcase.
Colton Girard
Head Pro, Athabasca Golf & Country Club
I hired Liam to shoot hockey action photos for Griffins Athletics and his work was exceptional. His eye for the shot, creativity and ability to file in time for our deadline greatly enhanced our product.
Jefferson Hagen
Sports Information Specialist, MacEwan Athletics
I hired Liam to shoot hockey action photos for Griffins Athletics and his work was exceptional. His eye for the shot, creativity and ability to file in time for our deadline greatly enhanced our product.
Jefferson Hagen
Sports Information Specialist, MacEwan Athletics
Best in the business! Did an excellent job on my logo and brought a much needed identity to my brand.
Carter Liske
Co-Founder, RMPB Outdoors
Best in the business! Did an excellent job on my logo and brought a much needed identity to my brand.
Carter Liske
Co-Founder, RMPB Outdoors
Working with Liam was fantastic! Within 24 hours he quickly sent me a few logos and modified them perfectly to fit my brand. His passion really showed. Highly recommend working with him, especially if you're in sports!
Myles Pallister
Founder, The Play Free Project
I hired Liam to make me a new brand and he did an absolutely amazing job. The final design is something I'm genuinely proud to showcase on my website and merchandise.
Mark Faure
Founder, Montis Media
I hired Liam to make me a new brand and he did an absolutely amazing job. The final design is something I'm genuinely proud to showcase on my website and merchandise.
Mark Faure
Founder, Montis Media
Liam was incredible to work with. He really took the time to understand my vision and brought my brand to life perfectly. The final design captured exactly what I hoped for — thoughtful, creative, and professional.
Bonnie Marples
Founder, Yoga with Bonnie
Hi
Hi
Let's connect.
Have a question, an idea, or just want to say hi? Send a quick note and I’ll get back to you.
Open to select projects · Edmonton, AB
Liam Froment
Liam Froment
sports creative.
sports creative.
sports creative.
Sports marketing, branding, photography and digital media. A collection of professional work, creative projects, and selected independent services.
Selected work & collaborations
Featured work.
Selected projects across branding, photography, video and digital media, from professional roles, independent clients and personal work.
Photography
Contract
Sports Photography: Canada West Hockey
Provided professional in-game sports photography coverage for MacEwan University Hockey and visiting Canada West opponents, capturing key moments, emotion, and game-day atmosphere for digital use.
Branding
Independent
Visual Identity: First Down North
A bold and modern visual identity built for a football media platform focused on showcasing the present and future of the game in Alberta. The brand blends northern symbolism with football-driven structure to create a system that feels authoritative, recognizable, and deeply connected to the local football landscape.
Social Media
Event
Live Content: Canada Summer Games, Men's Baseball
Developed and executed live social media coverage for the Men’s Baseball competition at the 2025 Canada Summer Games, producing real-time content, highlight videos, and photography that captured the energy and emotion of the event.
Branding
Independent
Visual Identity: Montis Media
A clean and grounded brand identity built for a sports photography and videography company. The design combines a mountain and camera lens to symbolize perspective, storytelling, and authenticity, reflecting a deep connection to both sport and the outdoors.
Photography
Contract
Sports Photography: Canada West Hockey
Provided professional in-game sports photography coverage for MacEwan University Hockey and visiting Canada West opponents, capturing key moments, emotion, and game-day atmosphere for digital use.
Branding
Independent
Visual Identity: First Down North
A bold and modern visual identity built for a football media platform focused on showcasing the present and future of the game in Alberta. The brand blends northern symbolism with football-driven structure to create a system that feels authoritative, recognizable, and deeply connected to the local football landscape.
Social Media
Event
Live Content: Canada Summer Games, Men's Baseball
Developed and executed live social media coverage for the Men’s Baseball competition at the 2025 Canada Summer Games, producing real-time content, highlight videos, and photography that captured the energy and emotion of the event.
Branding
Independent
Visual Identity: Montis Media
A clean and grounded brand identity built for a sports photography and videography company. The design combines a mountain and camera lens to symbolize perspective, storytelling, and authenticity, reflecting a deep connection to both sport and the outdoors.
Photography
Contract
Sports Photography: Canada West Hockey
Provided professional in-game sports photography coverage for MacEwan University Hockey and visiting Canada West opponents, capturing key moments, emotion, and game-day atmosphere for digital use.
Branding
Independent
Visual Identity: First Down North
A bold and modern visual identity built for a football media platform focused on showcasing the present and future of the game in Alberta. The brand blends northern symbolism with football-driven structure to create a system that feels authoritative, recognizable, and deeply connected to the local football landscape.
Social Media
Event
Live Content: Canada Summer Games, Men's Baseball
Developed and executed live social media coverage for the Men’s Baseball competition at the 2025 Canada Summer Games, producing real-time content, highlight videos, and photography that captured the energy and emotion of the event.
Branding
Independent
Visual Identity: Montis Media
A clean and grounded brand identity built for a sports photography and videography company. The design combines a mountain and camera lens to symbolize perspective, storytelling, and authenticity, reflecting a deep connection to both sport and the outdoors.
About me.
I’m Liam, a sports marketing and creative professional based in Edmonton, Alberta. My work spans branding, digital media, photography, content creation and communications, with a focus on creating work that connects people with sport. This site brings together my professional experience, independent projects, and creative work.
5+
5+
Years Experience
5+
5+
Years Experience
20
20
Brands Served
20
20
Brands Served
Email :
Email :
Hi
Hi
what I do.
The kind of work I do, across professional roles, independent projects and personal work.
01
Brand Identity & Design
Logos, visual identities and brand systems for teams, organizations and businesses.
02
Sports Photography
Game-day action, team moments and aerial drone work.
03
Video & Content Production
Feature videos, highlights and short-form content for digital channels.
04
Digital Marketing & Communications
Social media, digital campaigns and sport information work.
05
Website Design & Development
Websites built in Framer, from structure and design to CMS and launch.
testimonials.
Organizations I’ve worked with and alongside, plus a few words from clients and collaborators.
Extraordinary designer! The execution was remarkable in both efficiency and quality.
Lyno T. Cote
CEO, Spordle
Liam was very communicative throughout and put real effort into getting to know the business and, more importantly, the customer perspective. He worked as an extension of the team, which made the collaboration feel easy.
Noah Gans
Co-Founder, Statsyuk
Liam was very communicative throughout and put real effort into getting to know the business and, more importantly, the customer perspective. He worked as an extension of the team, which made the collaboration feel easy.
Noah Gans
Co-Founder, Statsyuk
Liam truly does phenomenal work. His dedication, professionalism, and quality of work gave my brand an identity that I am extremely proud to showcase.
Colton Girard
Head Pro, Athabasca Golf & Country Club
I hired Liam to shoot hockey action photos for Griffins Athletics and his work was exceptional. His eye for the shot, creativity and ability to file in time for our deadline greatly enhanced our product.
Jefferson Hagen
Sports Information Specialist, MacEwan Athletics
I hired Liam to shoot hockey action photos for Griffins Athletics and his work was exceptional. His eye for the shot, creativity and ability to file in time for our deadline greatly enhanced our product.
Jefferson Hagen
Sports Information Specialist, MacEwan Athletics
Best in the business! Did an excellent job on my logo and brought a much needed identity to my brand.
Carter Liske
Co-Founder, RMPB Outdoors
Best in the business! Did an excellent job on my logo and brought a much needed identity to my brand.
Carter Liske
Co-Founder, RMPB Outdoors
Working with Liam was fantastic! Within 24 hours he quickly sent me a few logos and modified them perfectly to fit my brand. His passion really showed. Highly recommend working with him, especially if you're in sports!
Myles Pallister
Founder, The Play Free Project
I hired Liam to make me a new brand and he did an absolutely amazing job. The final design is something I'm genuinely proud to showcase on my website and merchandise.
Mark Faure
Founder, Montis Media
I hired Liam to make me a new brand and he did an absolutely amazing job. The final design is something I'm genuinely proud to showcase on my website and merchandise.
Mark Faure
Founder, Montis Media
Liam was incredible to work with. He really took the time to understand my vision and brought my brand to life perfectly. The final design captured exactly what I hoped for — thoughtful, creative, and professional.
Bonnie Marples
Founder, Yoga with Bonnie
Hi
Hi
Let's connect.
Have a question, an idea, or just want to say hi? Send a quick note and I’ll get back to you.